New ways to unlock revenue with first-party data

Another solution to help you unlock the value of first-party data is app analytics connection. It links your first-party analytics data like user activity and purchase events to publisher first-party ID to further enhance ad personalization. App analytics connection is fully integrated with Google Analytics for Firebase.Publishers who have been testing these first-party data solutions…

A Local Gift Shop to Global Omnichannel Sales: Silver in the City’s Growth Strategy

Silver in the City, owned by Kristin Kohn, is a boutique specializing in unique and whimsical gifts. The boutique strives to offer customers an exclusive gifting experience — where they can offer their loved ones thoughtful gifts from a local shop. From jewelry to houseware items, you will certainly find the ideal gift for any occasion. Silver in the City has 2 charming locations in Indiana and an online store. Silver in the City flagship store in Indianapolis (US)Silver in the City…

Bringing Gemini to Google Workspace for Education

At Google for Education, we believe AI has the potential to help students, educators and education communities save time, create captivating learning experiences, inspire creativity and learn with confidence.Today, designed together with education experts and institutions, we’re bringing Gemini for Google Workspace to education users 18 years and older with two new paid add-ons, introducing…

Four new ways we’re partnering with the disability community

Ambassadors have been trained on Pixel’s accessibility features, including Guided Frame, TalkBack, and Magnifier, and have also participated in a collaborative design session with our Pixel team. Throughout the partnership, they will offer feedback and insights as Trusted Tester of our features, shaped by their personal experiences using the devices. As USABA’s official Global Technology…

8 Free Advertising Ideas for Your Business (2024)

Advertising puts your business in front of its target audience, influencing them to buy the product or service you’re promoting. While most platforms charge entrepreneurs to reach their audience, it’s possible to get free advertising for your business. Tactics like word-of-mouth campaigns, online directory listings, and email newsletters make it possible to reach potential customers…

8 new accessibility updates across Lookout, Google Maps and more

New designs for Project Relate and Sound NotificationsWe’re committed to an ongoing partnership with the disability community to improve our accessibility features, including updates based on user feedback.Customize how you teach Project Relate. In 2022, we launched Project Relate, an Android app for people with non-standard speech, that allows you to create a personalized speech…

How to Sell Online: The Ultimate Guide for Business Owners

In an era dominated by digital connections and online influencing, the art of selling has transitioned to the online realm. According to Statista, global ecommerce sales are projected to surpass 8.1 trillion by 2026!It’s only natural that both aspiring and experienced business owners are looking to start selling online. The digital landscape is brimming with opportunities, yet it comes with its fair share of hurdles.Global ecommerce retail sales are expected to reach $6.3 trillion…


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