Welcome to Behind the Logo*, a series that unpacks the history and design decisions behind some of the world’s most recognized logos. After you learn a thing or two, use Shopify’s free logo maker to create something iconic of your own. TikTok** boasts over one billion users, proving how wildly popular the short-form video app…
Despite only launching internationally in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year, and is expected to reach two billion users by 2024. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs,…
What does the G.O.A.T. of tennis do when he partners up with Waze? Break some records, of course. Roger Federer holds many titles, but his latest achievement is becoming your partner on the road and doing it in more languages than any other person has before — ever. Team up with him with voice navigation…
Inge van Ditshuizen grew up ice skating on the canals in the Netherlands, a joyful part of her childhood. Two winters ago, she went ice skating outside with her eight-year-old daughter. “There was just this one weekend in that year that we could ice skate,” Inge says. “And my daughter was saying, ‘Mommy, mommy, this…
Product images are essential for any eCommerce store. Authentic photos can communicate your brand values to customers. They also help potential customers visualize the products in your store. After all, these are images of products that they can’t physically touch. In other words, without eCommerce photos, you can’t possibly encourage purchases. But which types of…
Last year, my beautiful son came out. I watched how the world struggled to honor him in his Blackness and queerness. I watched as he tried to make sense of himself, to love himself, in the face of constant vitriol that tells Black, brown, queer and trans kids that they are other, that they do…
Threat Analysis Group Spyware vendors use 0-days and n-days against popular platforms Google’s Threat Analysis Group (TAG) tracks actors involved in information operations (IO), government backed attacks and financially motivated abuse. For years, TAG has… Source
Whether a product is a sophisticated computer or a bar of soap, it likely had a long path from initial concept development to product launch. Specifically, it went through the product development life cycle—a process that starts with idea generation and ends with a public release. Here’s an overview of the product development process and…
Marketing, at its worst, can make your brand feel like someone pushing a dud product onto a customer. If your customers only ever hear about your pricing and how much better you are than your competitors, they might have a difficult time establishing a personal relationship, a bond with your brand. And when they don’t…
More than 70% of people in the United States use some form of social media, and most of these users are active on their preferred platforms every day. For business owners, this means social media marketing presents an opportunity to reach and engage with your customers where they already are. Social media marketing can help…