Augmented reality (AR) has been around for more than 50 years, but its popularity and use has drastically increased more recently. This technology blends the digital and physical worlds, letting you showcase your products in a hybrid environment. Businesses in various industries have implemented augmented reality as a way to share their products or services…
For an ecommerce merchant in today’s increasingly digital world, there are endless new technologies at your disposal. Two technologies on the rise are augmented reality and virtual reality, which one report projects will exceed a market volume of $16 billion in the United States by 2029. Learn more about how AR and VR work, the…
Although the history of AI tools as we now know them is brief, it reflects the rapid pace of innovation in the field of large language models. ChatGPT is arguably the chatbot that got the race started, taking the world by storm seemingly overnight in 2022. Its meteoric rise reflects the public’s immediate and all-encompassing…
In the competitive landscape, standing out from the pack is no easy feat. That’s where competitive positioning comes in. A strategic art, it can help you differentiate yourself from major competitors and solidify your brand strategy. Whether you’re a seasoned entrepreneur or the founder of a fresh startup, mastering competitive positioning could be the key…
You post a ’90s-inspired digital ad reminiscent of Lisa Frank and suddenly, your ecommerce website is teeming with stationery-loving visitors. But as soon as they arrive, they leave because your landing page isn’t easy to navigate. Just because you attract visitors to your website doesn’t mean they’ll take the desired action. With the help of…
The digital landscape is no longer a collection of websites and apps that function in isolation. Instead, it’s more like a web of ecosystems, each composed of interconnected products. These digital ecosystems consist of information technology resources—from apps to data platforms —that facilitate collaboration and data exchange and benefit both business partners and customers. Companies…
Digital marketing tools help you create campaigns to promote your brand, services, or products online. Regardless of your marketing goals, an effective tool should enable you to become more efficient and give you insights into your campaigns. Learn more about the powerful digital marketing tools that can strengthen your marketing efforts. What are digital marketing…
Every day, we interact with our world through screens. Taking photos with our smartphones, connecting with friends on social media, setting timers, and using GPS maps—our digital devices increasingly influence our experiences. But what if we could digitally add objects, textures, and people to our surroundings? Augmented reality technology does exactly that, blurring the boundaries…
Binge-watching—the practice of consuming several back-to-back episodes of a TV show—is extremely popular. The introduction of auto-play had a hand in shaping this behavior. As soon as you finish an episode, the next one starts (unless you intervene). This makes it easy to sit back and keep watching. Playlists are a way to recreate this…
Imagine this: A person embarks on a road trip with only one thing to keep them company—your voice narrating a murder mystery novel. Your listener gasps as you reveal plot twists and leans into the speakers as you build suspense. With every listen, you earn royalties. Audible makes this possible. Beyond access to a vast…