When advising ecommerce brands, Shawn Khemsurov often starts with a company’s sales operations. The cofounder of strategic design and development agency Electric Eye, Shawn knows how an effective sales operations strategy can mean the difference between having a promising product and having a flourishing business. “For your business to really succeed, you need to make…
Have you ever gone to the grocery store only to go around in circles trying to find the items you need? You might just decide the search isn’t worth it and leave—then go to a different grocery store next time. A good website structure (or site architecture) helps you avoid the digital version of this.…
Brick-and-mortar stores can use décor, music, layout, lighting, and even fragrances to make a tactile impression that tells your brand story. Online stores, lacking a physical presence, must rely on elements like text and visuals to turn visitors into customers. Compelling text, or copy, is crucial, because it’s one of the few ways to engage…
Consumers are increasingly more discerning about the products they purchase. From clothing to skin care, shoppers are asking deeper questions about the products they buy and the businesses they support: Are workers treated fairly and provided safe conditions? Does the company commit to diversity, equity, and inclusion? Do the company’s values align with mine?A notable…
Let’s say you love a good party (who doesn’t) and want to turn your passion into a business. But you’re unsure whether to offer party planning services, sell themed supplies, or a mix of both. This crucial decision will shape your approach. By understanding the differences between products and services, you can structure your business…
Much of your time is likely spent working and keeping up with the rigors of everyday life. After meeting obligations, it’s normal to want to spend your free time binging TV, watching videos, or scrolling through social media. However, you can rest and engage your brain outside of work with a great hobby. Digging into…
When a customer orders a smartwatch, running shoes, and a pair of socks from your online fitness store, they set in motion an entire process. After they’ve made the purchase and received a confirmation email, their work is done, and the order life cycle at the company begins. Each item is processed, picked, packed, and…
Online shopping may have replaced going to a brick-and-mortar store for many consumers, but that doesn’t mean those shoppers are willing to wait weeks for products to come to them. “In this day and age, in the consumer psyche, you are battling against Amazon and how they’ve shifted consumers to think you should have a…
Early 20th-century warehouses were often cramped, poorly lit spaces where workers manually sorted stacks of goods, jotting down orders on paper and filling them manually—a slow, error-prone process. The introduction of computerized inventory systems in the 1980s marked a turning point. Barcodes and affordable scanners enabled real-time tracking, reducing mistakes and speeding up order processing.…
For a brand to achieve longevity, it needs to be willing to reinvent itself. It’s a lesson Alex Matthews, a serial entrepreneur and the founder of Mexican soda brand De La Calle, knows all too well. In 2023, Alex had to make a change in order to continue growing De La Calle’s audience and scale…