Is it possible for music to bridge diverse cultures and transform lives around the world? Musa Keys, the acclaimed South African artist and producer, offers a resounding “yes” as he spearheads Nando’s ‘Mix It Up Vol. 3’ EP. This latest project combines various global music styles and sounds, celebrating the innovative and ever-evolving genre of Amapiano. In a collaboration that spans continents, Musa Keys brings together artists and producers to create something truly unique and genre-defining.
The Concept Behind ‘Mix It Up Vol. 3’
The Philosophy of “Mixing It Up”
At its core, ‘Mix It Up Vol. 3’ is more than just an EP; it is a statement. It embodies the belief that “Life’s Better When You Mix It Up.” This philosophy resonates throughout each track, promoting international collaboration and musical experimentation. By merging different cultures and musical styles, the EP aims to create a unified sound that appeals to a global audience.
Nando’s Role in Music and Cultural Integration
Nando’s, although primarily known for its food, has long been a supporter of music and the arts. The ‘Mix It Up’ series showcases its commitment to fostering talent and culture. For ‘Mix It Up Vol. 3,’ Nando’s collaboration with Flame Studios and London’s Bridges for Music highlights their dedication to not only South African music but to global musical integrity.
Amapiano: A South African Export
The Rise of Amapiano
Amapiano, a genre that originated in South Africa, has taken the world by storm. Known for its catchy rhythms and unique soundscapes, Amapiano has quickly become a significant cultural movement. It combines deep house, jazz, and lounge music, creating a sound that is both relaxing and energizing.
Amapiano’s Global Appeal
While rooted in South Africa, Amapiano has grown to become a global phenomenon. The genre’s infectious beats and cross-cultural appeal make it a perfect candidate for international collaboration. ‘Mix It Up Vol. 3’ uses Amapiano as its foundation, building on its allure to create tracks that resonate worldwide.
The Creative Process and Collaborations
Recording at Flame Studios
The EP was recorded at Flame Studios, a state-of-the-art facility located at Constitution Hill in Johannesburg. Flame Studios is known for its excellent acoustics and modern equipment, providing an optimal environment for creating high-quality music.
International Collaboration at Bridges for Music
Bridges for Music, based in London, played a crucial role in bringing international talent into the project. The combination of South African studios and international collaborators epitomizes the EP’s philosophy of mixing it up.
Featured Artists
A$AP Nast’s Raw US Rap
Bringing the raw energy of US rap, A$AP Nast adds a unique layer to the EP. His collaboration enriches the tracks with a gritty, authentic touch that complements the smooth rhythms of Amapiano.
Teni’s Lyricism
Award-winning Nigerian artist Teni contributes mesmerizing lyricism to the EP. Her vocal talents and poetic finesse add depth to the music, showcasing the convergence of African musical heritage.
Unknown T’s UK Drill Influence
Unknown T, the first drill rapper to land a Top 50 chart position in the UK, brings the distinctive sounds of UK Drill to the EP. His innovative approach ensures that the tracks are as engaging as they are groundbreaking.
Production Excellence
Contributions from South African Producers
Young South African producers Duppy, Nkulee, and Toby Franco have played significant roles in shaping the EP. Their exceptional musicality and contemporary sounds align perfectly with the EP’s vision.
Duppy
Duppy produced the track “No Police,” an exciting blend of UK Drill and Amapiano. The track’s infectious rhythm and seamless integration of genres make it a standout piece.
Nkulee
Nkulee produced “Living My Life,” combining thumping Amapiano beats with exceptional musicality. The use of electric piano and live bass adds an additional layer of complexity and beauty.
Toby Franco
Toby Franco produced “Come Closer,” a track showcasing Teni’s vocal prowess. His energetic production style ensures that the track remains engaging while spotlighting Teni’s talents.
Musa Keys: The Driving Force
Background and Achievements
Musa Keys, an award-winning producer, singer, and songwriter, is best known for his flamboyant style and incredible stage presence. His hit single, “Samarian Boy,” went Platinum in 2020, and his 2021 single, “Vula Mlomo,” achieved 3x Platinum status.
Executive Production Role
As the executive producer of ‘Mix It Up Vol. 3,’ Musa Keys brought his extensive experience and unique vision to the project. His guidance ensured that each track remained true to the EP’s core philosophy while pushing the boundaries of musical innovation.
Impact on South African and Global Music Scenes
Showcasing South African Talent
‘Mix It Up Vol. 3’ highlights the incredible sounds emerging from the South African music scene. By featuring young local producers and collaborating with international artists, the EP places South African music on a global stage.
Influence on International Music
The EP also serves to influence international music trends, showcasing the versatility and appeal of Amapiano. This genre-blending project demonstrates how South African sounds can be integrated into various musical styles, creating something entirely new and exciting.
Nando’s Broader Initiative
Changing Lives Through Music
Nando’s has long been committed to using its influence to make a positive impact. ‘Mix It Up Vol. 3’ is part of a broader initiative that aims to change lives through music. By fostering connections and providing platforms for artists, Nando’s contributes to the growth and development of the global music scene.
Opportunities for Emerging Artists
The EP also creates opportunities for emerging artists. By collaborating with established names and gaining exposure through Nando’s extensive platform, these young talents can build their careers and reach new audiences.
Availability and Streaming Platforms
Where to Listen
‘Nando’s Mix It Up Vol. 3’ is available for streaming across all major platforms. Whether you prefer Spotify, Apple Music, or another service, you can easily access the EP and enjoy the innovative sounds it offers.
Promoting Global Accessibility
By making the EP available on multiple platforms, Nando’s ensures that it reaches a global audience. This wide accessibility helps to promote the diverse sounds and artists featured on the EP, furthering its mission of cultural integration and musical exploration.
Conclusion
Musa Keys’ role as executive producer for Nando’s ‘Mix It Up Vol. 3’ EP exemplifies how music can bridge cultures, foster collaboration, and create something truly unique. By combining the infectious rhythms of Amapiano with the talents of international artists, this EP stands as a testament to the power of musical innovation and cultural integration. Nando’s commitment to supporting the arts and changing lives through music shines brightly in this project, making it a must-listen for audiences around the world.
Source: https://www.bizcommunity.com/article/musa-keys-producers-nandos-mix-it-up-vol-3-927074a