9 Essential Steps for a Successful Go-To-Market Campaign

A go-to-market (GTM) strategy is critical for reaching target customers and achieving competitive advantages when launching a new product or service. An effective GTM strategy employs various strategies and tactics to increase the adoption and usage of your company’s products. When executed correctly, it successfully launches a product and drives revenue growth.   Key Takeaways…

World record-breaking Google Cloud x Formula E hackathon

On July 19th , Formula E and Google Cloud broke a Guinness World Records™ title for the most participants in a generative AI hackathon. 1,130 attendees tackled real life challenges, such as developing an AI system to identify on-track incidents quickly and alert race control.The AI hackathon provided participants the opportunity to leverage Google Cloud’s…


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