When Tom Petty sang, “The waiting is the hardest part,” he probably wasn’t picturing the delivery of his latest online order. But in ecommerce, the feeling of anticipation is a powerful lever. Preorders give customers the thrill of anticipating a new product arriving at their doorstep. For merchants, preorders transform potential sales into purchases, boosting…
If you’ve visited a car dealership in recent years, you may have noticed salespeople are more enthusiastic about showing you trucks and SUVs than sedans. Perhaps these salespeople harbor a lifelong passion for hauling cargo, but more likely their reason is simple: SUVs and trucks come with higher profit margins than sedans. SUVs, trucks, and…
Under certain circumstances, it’s possible to conduct business as a sole proprietor without registering your business. However, choosing to incorporate and register your business inspires more confidence in your customers and offers protections that a sole proprietorship doesn’t. If you’re still in the planning stage with your business checkout our how to start a business…