Early access to store credit on Shopify is here! Gone are the days of using gift cards and discount codes as workarounds—you can now issue store credit directly in your Shopify admin. Store credit early access is available with a limited feature set and accessible to all Shopify businesses globally. Use new store credit features…
Editor’s note: Today, Vidhya Srinivasan spoke at the Cannes Lions Festival about AI and creativity. You can read edited excerpts from her remarks below.When we apply AI for our billions of users, creators and businesses, the impact is exponential. AI in Search is helping people find answers to more specific and complex questions. It’s also…
Keeping advertising costs down while maximizing returns is a constant challenge for businesses, especially on a platform as competitive as Facebook. With over 2.9 billion monthly active users, optimizing your campaigns for lower cost per click (CPC) is essential to stretch your advertising budget further.Achieving a low CPC on Facebook ads is worthwhile, as there is an average return on ad spend (ROAS) of 4:1. This article explores effective strategies to achieve that goal.Analyze Your Current…
The rise of ecommerce has shifted the ways many companies conduct business, along with the ways we talk about business. Even within the last decade, the availability of digital platforms for conducting business has skyrocketed. While ecommerce itself is not brand new, many of its trends and practices are, thanks to this rapid evolution.For ecommerce businesses, staying on top of the latest trends and changes presents a unique challenge. Exciting opportunities might…
Every day it seems like technology gets a little bit slicker. Interfaces are streamlined, graphics are boosted, functionalities are enhanced, and new integrations are created so that all of your technology and devices can play nice and function together.The same is true in the ecommerce world. (We haven’t just been sitting on our hands once we release a product!) You’ve no doubt noticed that some of your favorite retailers’ and merchants’…
One of the most effective ways to market your store is the Buy One Get One Free deal. These are your slick, versatile sales boosters to charm customers and boost sales.BOGO promotions are popular with both customers and sellers for a reason. Customers benefit from exceptional value for their money, while sellers gain a compelling incentive to drive purchases.In this blog post, we will discuss what makes a successful Buy One…
Marketplaces are as old as human commerce. From the bazaar to the bodega, they exist in every culture. Today, they also exist online, as ecommerce has globalized and democratized the selling and consumption of wares. For small businesses, this is a particularly impactful change: It’s no longer necessary to have a warehouse, a logistics coordinator,…
Maybe you run a website where you review the latest tech products. Or, perhaps you entertain social media followers with travel content or cooking experiments. Whatever type of content you make, you can leverage your influence through affiliate marketing. In this business model, content creators partner with brands to promote products through affiliate links, earning…