Your choice of store name can have a big impact on your sales. When starting an ecommerce business, a memorable name makes it easy for customers to recognize you and helps your brand fit into a niche. Odds are you’ve got a lot on your plate right now. Between determining your target audience and choosing…
Twitch offers a unique way to build a business. Viewers can watch their favorite content creators play video games or create other forms of entertainment—from the relaxing sensory experiences of ASMR audio to “just chatting” streams. The more viewers your livestreams capture, the more money you can earn, with some streamers making thousands of dollars…
Starting a business is hard work. It can feel like there’s a never-ending to-do list, from building a website and hiring employees to managing inventory and producing products. But what if you could outsource that last step to a supplier that’s already set up to create your products? In fact, this is what many retailers…
Facebook ads are a great way to meet customers where they’re at. But building your Facebook custom audience, setting your bidding strategy, and putting together your ad creative takes a lot of work. The most successful advertisers start out with a bit of research to help guide execution. One free tool to use when researching…
Whether you’ve just started your business or have been running it for years, shipping can be one of the most challenging things to figure out. And while there is no one-size-fits-all shipping strategy, there are some best practices you can follow to help you get started. One of those best practices is using flat shipping rates…
Email marketing. It’ll help you sell more! It converts like crazy! It has the best ROI of any marketing channel! These are all true statements about email marketing, but you’d be forgiven for thinking email is always about selling, selling, selling. Sure, email is a powerhouse sales channel, but it can also help you build…
Affiliate marketing and Instagram marketing are multibillion-dollar industries. Merge them together, and you have the potential for a lucrative side hustle. Affiliate marketers on Instagram get paid when their followers purchase a product they’ve recommended on the platform. Instagram makes an ideal platform for affiliates, not just because nearly half of users shop on the…
The dropshipping business model continues to grow, with the global market valued at $301 billion as of 2024. While the opportunities dropshipping offers are clear, knowing how to build a successful dropshipping business is less obvious. Many dropshippers struggle to find trending products, partner with reliable suppliers, and attract traffic to their stores. That’s why it’s valuable…
Organic growth and word of mouth can turn an idea into a small business, but paid advertising is often key for scaling up your business over time. The good news is ecommerce companies have no shortage of online advertising platforms to choose from. That said, it’s likely your advertising platform decision will come down to…
A side business is something you do to earn extra money when you’re not at your day job. According to a recent Bankrate survey, about 40% of Americans have a side business, with 28% expecting it to be an ongoing financial necessity. Nearly 30% of those with a side hustle made more than $500 a…