Calling all news buffs! Between product launches and Google I/O, it’s been busy around here. Test your knowledge in this new quiz and see how up to date you are. (Pro tip: If you want to study up first, you’ll find some of the answers on this very website!) Source
You’re looking for the right images for your online store, website, or social media feed. You don’t have time for product photography, so you search far and wide for free images to use, but keep running into cheesy stock photos of people high-fiving in boardrooms or laughing into their salads. The good news: There’s a…
If you find yourself constantly wondering, what is the cheapest way to send a package, that’s not surprising. Shipping costs are an expense for any business that is hard to get around. And even worse: as your store grows, you’ll probably find yourself spending more and more on it!Eventually, you come to two options: keep spending an arm and a leg on shipping, or figure out a strategy for keeping shipping costs low.Luckily, you don’t have…
A logo isn’t just a pretty picture on your website and merch. The best ones reel in customers, make connections and leave a mark on your audience that sticks longer than a catchy tune.From designing to researching and even rebranding, the logo is the captain of your business ship. Coming up with logo ideas and crafting a logo is like penning the first chapter of your brand saga — vital and oh-so intriguing!If you need some inspiration, this blog…
As shoppers turn to social media influencers, expert blogs, and niche review websites for product recommendations, affiliate marketing is becoming a major marketing strategy for brands. This beginner’s guide explains how to start an affiliate marketing program for your business, including choosing which products to promote, setting commissions, and recruiting affiliate partners. What is an…
Someone whose first experience with your business is on a confusing or poorly designed landing page may never return. First impressions are 94% design-related, and if someone doesn’t like what they see within 14 milliseconds, they could exit for good. That means you’re burning cash to get eyeballs on your products and once you exhaust…
Electricity powers every aspect of our society. As electrification, industrial growth and digitalization create benefits for communities around the world, they’re also creating new electricity demand. Meeting this demand with reliable, affordable and clean power is one of our greatest challenges — and opportunities.At Google, we’re harnessing our electricity demand to build the sustainable grid…
You have a passion for clothes and want to start an online boutique. It’s a great small business idea—you’ll capture some of the estimated $1.7 trillion consumers spend on clothes each year. The problem? You don’t have any money to invest in starting a clothing business. Here’s how to open an online boutique with no…
Despite the ongoing war, Ukrainian startups continue to defy expectations. The total value of the Ukrainian startup ecosystem has risen to an estimated €28 billion — including twice the average number of unicorn companies per funded startup in Europe. To help entrepreneurs and tech companies continue to lay the groundwork for post-war economic recovery, we’re…
When Kevin Esposito started his blog, Epic Gardening, more than a decade ago, little did he know that it would grow into a giant ecommerce brand. Today, that business is much more than a blog. It’s also a YouTube channel, a podcast, and a successful online store. The store drives 90% of the company’s revenue,…