In 2018, we launched the Google Play Points rewards program to say thanks for choosing Google Play as your destination for apps, games and digital content. Today, over 220 million members use Play Points to earn points and rewards.This year, we are leveling up Google Play Points with exciting new perks and rewards to connect…
Supercharging your business’s growth through effective advertising is like igniting the afterburners on a high-performance jet. When done right, you skyrocket; however, a miscalculation could result in a rapid descent.That’s why landing on the perfect ad budget is crucial. But how do you define what’s perfect? It’s about aligning every cent spent with your business goals, and we’re here to be your mission control.Why Your Ad Budget MattersIn a world where even the tiniest…
Our 16th annual Doodle for Google student contest kicked off in January. This year, to celebrate Google’s 25th birthday, we asked K-12 students from across the U.S. to create Doodles based on the prompt: “My wish for the next 25 years…”We encouraged students to try new mediums and think outside of the box — and…
Are you currently looking for ways to do your part to combat the climate crisis? If the answer is yes, look no further. In an age when environmental concerns are at the forefront of global discussions and affect us all, more and more consumers are favoring sustainable eCommerce businesses over their competitors. Fortunately, there are…
There’s a reason why every popular YouTube creator is in the business of selling merchandise. These creators know they’re running a business—and successful business owners find ways to diversify their revenue. Relying on advertising and brand deals can be fickle as they come down to the whims of third parties and algorithms. More than ever,…
In the vibrant world of online commerce, the platform you choose to build your business upon can very well be the clay that forms your enterprise’s unique digital identity.Much like an intricately styled garment, your ecommerce platform must fit your business’s every curve and contour to bring out its most marketable features. But does a platform’s bespoke nature always outshine the off-the-rack convenience?In this article, we’ll explore this…
If you want to run a successful company, you need to have a strong understanding of finances. This means getting disciplined about your investing and finding strategies that make saving more fun. Tori Dunlap dedicated her career to financial literacy after her first experience with entrepreneurship. At just nine years old, Tori invested in a…
For years, security experts have warned of the risks of government overreliance on a single technology vendor. The recent U.S. Cyber Safety Review Board (CSRB) report detailing significant security failures and systematic weaknesses in a longstanding vendor reaffirms these risks. The report also comes during an ongoing breach by a state-sponsored threat actor against the…
While summers typically bring sunshine and a chance to relax or travel, for college students the season presents a different opportunity. Starting a small business while you’re still in college can help you reduce tuition debt and earn real-world experience in the summer months. It may even become a flexible side gig once classes resume.…
Starting next year, our Hamina data center, nestled on the shores of the Gulf of Finland, is going to be both a hub for digital information and a source of sustainable heat for the district. In partnership with city-owned energy provider Haminan Energia, we are kicking off our first offsite heat recovery project to reduce…