How To Create a Successful CRM Strategy (2024)

The business world is full of platitudes about customer satisfaction: The customer comes first. The customer is king. The customer is always right. While these philosophies might work in principle, they fall short strategically. Customer satisfaction is far more nuanced than most catchy phrases imply. Satisfaction can come from a better buying experience, great customer…

7 Steps to the Best Ads for Facebook and Google Campaigns

Are you curious about paid advertising tactics for your business in 2024? If you have the capital to invest in Facebook or Google ads, they are one of the most effective ways to reach your target audience at various customer journey phases.So, where do you get started when it comes to creating the best ad campaigns online? We’re covering the steps your business should take to get the most bang for your buck. Let’s jump…

Google I/O 2024: An I/O for a new generation

Infrastructure for the AI era: Introducing TrilliumTraining state-of-the-art models requires a lot of computing power. Industry demand for ML compute has grown by a factor of 1 million in the last six years. And every year, it increases tenfold.Google was built for this. For 25 years, we’ve invested in world-class technical infrastructure. From the cutting-edge…

How to Offer Discounts to Increase Revenue: Top Tools & Strategies

Smart businesses know that strategic discounting isn’t just a temporary rush — it’s a revenue driver that can revitalize sales figures and influence customer loyalty.However, when discounting, there’s a fine line between boosting profits and devaluing your products or services. To make the most of this powerful revenue-generating strategy, it’s crucial to have a solid plan and use the right tools.In this article, we’ll explore the art of offering discounts and shed light…

How Google’s AI model Gemini got its name

Gemini got its first mention at I/O in 2023, when we briefly shared our first natively multimodal model was in training and already showing impressive capabilities. One year later, we’ve brought Gemini models to Search, Ads, Workspace, Pixel and more, including some of the biggest innovations we shared on the I/O stage yesterday.As Gemini continues…

10 Scalable Business Ideas To Start in 2024

Have you ever dreamt of a business that just keeps growing? Imagine pouring your heart and soul into something, then watching it effortlessly expand and reach new heights. That’s the magic of a scalable business! Unlike traditional businesses limited by resources or location, scalable businesses are built to adapt and thrive as they grow. It’s…


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