Long-form content can take many forms: an in-depth guide to growing your social media presence; a case study on a brand that’s made huge leaps in sustainability; an ebook about the history of tech. These are all examples of long-form content, a type of media that offers value through great depth and often length. Learn…
Effective advertising is all about getting the right information in front of the right audiences in a format that is familiar and inviting. LinkedIn conversation ads appear as direct messages in potential customers’ inboxes, and they display different dialogue depending on how the reader interacts with them. They can be an effective way to promote…
At the grocery store, organic suggests food is all-natural and free from artificial additives. Online, organic search refers to listings that naturally rank on search engine results pages without the artificial influence of paid ads. Getting your ecommerce site to rank among organic search results can help you expand its search visibility and save you…
With its global reach spanning hundreds of millions of users, Twitter (now X) can give you access to a worldwide audience. Yet, the key to unlocking the app’s business potential doesn’t just lie in posting frequently or having a knack for viral social media content; it’s rooted in understanding the analytics behind these tweets. Twitter…
As a YouTube video creator, you want your content to show up in YouTube search results. This will increase your view count and result in more subscribers to your YouTube channel. There are many ways to boost your YouTube viewership, including by adding hashtags to your YouTube video descriptions. This will connect you with users…
Black culture has had a profound impact on British music for centuries. From the earliest days of jazz to the latest grime and drill, Black British artists have pushed the boundaries of what is possible in music. Black British music is not afraid to challenge the status quo, and it is this willingness to take…
Even in capital-intensive industries, you might be able to start a company with just a few thousand dollars—if you can establish good relationships with your manufacturers. Myriam Belzile-Maguire says managing production with suppliers and factories was one of the most challenging parts of launching her Montreal-based shoe brand, Maguire. Maguire makes European-style leather shoes, the…
A personal brand is more than a résumé. It’s more than an elevator pitch or a social media bio. It is the essence of you, curated as a formalized expression of your outward professional self. It’s a code you live by in every way that you engage and operate in the world. Your personal brand…
Stay secure with upgrades to Safe BrowsingGoogle Safe Browsing in Chrome automatically protects you by flagging dangerous sites and files. Previously, it worked by checking every site visit against a locally-stored list of known bad sites, which is updated every 30 to 60 minutes. But phishing domains have gotten more sophisticated — and today, 60%…
In addition to targeting researchers with 0-day exploits, the threat actors also developed a standalone Windows tool that has the stated goal of ‘download debugging symbols from Microsoft, Google, Mozilla and Citrix symbol servers for reverse engineers.’ The source code for this tool was first published on GitHub on September 30, 2022, with several updates…