A shopper comes to your site and quickly clicks away. Not only did you lose a potential sale, you’re left wondering what made them leave. There’s a website metric that measures this effect and it’s called the bounce rate. It provides important insights into user interest and engagement, helping you identify how often your web…
If you’re blessed with a knack for taking a raw material—wood, wool, wax, you name it—and turning it into something beautiful, you’re lucky. Research shows crafting can reduce stress, build self-esteem, and promote healthy aging. Beyond the health benefits, crafting can offer a chance to make money. As of 2022, the global handmade items market…
WooCommerce is a free plug-in for WordPress. It turns WordPress sites into ecommerce stores, allowing merchants to build a website with their own branding, products, and checkout. But WooCommerce doesn’t work for everyone. If you’re looking to expand the features of your WordPress store, or move to a dedicated commerce platform like Shopify, take a…
In the United States, there are several types of structures available to a single-owner business researching how to start a business, including sole proprietorship, C corporation, S corporation, and limited liability company (LLC). The type of business entity you choose can impact everything from how you pay your taxes to the amount of paperwork you have to fill out to…
Some people use entrepreneurship as a way to create the life they’ve always dreamed of. For Jess Gray and Becca Stern, that meant building a business that let them be more creative, set their own hours, and work with people they love—namely, each other. Becca and Jess are sisters who live on opposite sides of…
Voice assistants have become part of our everyday lives — whether we’re listening to music, controlling our smart home devices, setting timers and alarms, or asking questions. They help us save time, stay organized and even learn something new. But many households use different voice assistants across several devices, which can be difficult to manage.So…
Thousands of people gathered in San Francisco this week to learn about the newest updates and technologies at Google Cloud Next 2023. Our advances in AI were a major focus especially how we’re working with other companies to bring AI technology into the real world.Here’s how companies around the globe are using Google Cloud’s AI…
From handling customer concerns to managing supplier relations, companies often find themselves lost in the weeds of everyday business operations. These daily tasks can distract from the bigger picture and slow a business’s growth. This is why a strategic business plan is important. A strategic business plan steers the company amid the bustle of regular…
There are a lot of elements involved in perfecting your SEO strategy. Finding the right keywords is an important one. Using a good keyword difficulty tool can help identify the easiest and most impactful keywords to pursue. Targeting low-competition keywords can increase your chances of achieving a high ranking on search engine results pages, which…
Picture this: You’ve spent the afternoon shopping online, have finally pressed the fateful Order button, only to realize you’ve ordered two of the same item. Who do you turn to for a quick and painless fix? Customer service, of course. Customer support is an integral building block for any ecommerce business—so integral, in fact, 77% of…