Let’s face it—our planet is in bad shape. Climate change is accelerating, plastic waste is plugging our oceans, ecosystems are disappearing, and yet, we continue to extract what’s left of the world’s resources. As a business owner, it’s increasingly important for you to do your part for the planet. It’s not enough to sell a…
Running Facebook ad campaigns is an effective way to grow your business. But while it’s easy to start advertising on social media, scaling Facebook ads brings its own set of questions. If you spend between $20 and $100 daily on different types of Facebook ad campaigns and see a promising return on ad spend (ROAS), the next…
Of all the available tactics to grow a business, ecommerce analytics is taking the lead. While most companies praise ecommerce data as key, the truth is that 80% of marketing executives struggle to make data-driven decisions, despite all the information at their fingertips. This guide will get you comfortable with the language of analytics and help you…
Earlier this year, Google’s New York City offices started running on clean energy from upgraded hydropower installations. Building on other recently announced clean energy solutions in the Bay Area and Europe, these deals mark an important step toward our commitment to operate our offices — in addition to our data centers — on 24/7 carbon-free…
New controls for administratorsWe’ve added more features in Google Workspace for Education to create a safer learning experience. Now available, context-aware access improvements will help admins control who is accessing which apps in an organization, and when. AI-powered spam view in Google Drive makes it easier to separate and review your files, decide what you…