Google’s search algorithm values websites with strong technical performance and quick page speed. This ensures that high-ranking pages on search engine results load swiftly and offer seamless interactivity. To evaluate websites’ usability, Google relies on three measures called Core Web Vitals (CWV). By improving your website’s CWV, you can make it more accessible to users…
If your company ranks high on search engine results pages (SERPs), you’re well-positioned for growth. That’s because nearly a quarter of all ecommerce purchases start with an organic search result. One key factor for SEO ranking is your site’s technical performance. Search engines favor websites that load quickly on all devices and provide a good…
An old management decision framework maxim asks: “Is this decision irreversible?” If you rely on black hat SEO tactics to drive traffic to your site, you may end up with consequences almost impossible to reverse. On the other hand, a white hat SEO strategy is virtually risk-free and rooted in marketing fundamentals. Learn about the…
Sales at your ecommerce business are taking off. Despite the growth, it’s still a simple business with you handling the orders and managing the day-to-day. That means keeping track of sales revenues and expenses doesn’t require a complex financial statement. All you need is a single-step income statement. Here’s how single-step income statements work, along…
It turns out a lot of people in the UK love chewing over a good murder mystery, and with the average commute in the UK lasting 32 minutes — and lots of people turning to their smartphones to pass the time on public transit — what better time to play detective?Which is why, ahead of…
Our phones are filled with a growing number of photos and videos capturing everything from everyday moments to life milestones. But they’re also cluttered with duplicate images, screenshots, and blurry videos, making it hard to focus on the most meaningful moments. That’s why four years ago, we started resurfacing important photos and videos in the…
Usually, the reaction to face blemishes is to cover them up or make them disappear. Starface went against the grain, building a successful business that aims to highlight imperfections, not hide them. The brand’s popular star-shaped acne treatment patches make a fashion statement on the faces of customers everywhere. Since launching in 2019, Starface has…
Full name. Email address. Shipping address. Delivery options. Your small business needs a lot of information when processing a customer’s order. While it takes many steps to take payment info and ship a package, the path from browsing to buying can be arduous. Additional clicks in the checkout process cause friction and that stands in…
YouTube is home to over 800 million videos, which means there’s a lot of content vying for views. No matter what you create, chances are there are already dozens—if not thousands—of videos on the same topic. Keyword tools make it easier to identify opportunities for new content in this crowded space. Learn how the right…
The content you post on your blog, social media page, or ecommerce website will likely remain on the internet for a very long time. This can work to your advantage when you’re creating content to drive traffic to your site. For instance, a blog post you write today could turn up in someone’s search results…