Montreal is so integral to the mission and style of Mackage that it’s woven into the fabric of the company. Founder Eran Elfassy started the luxury outerwear brand at the age of 19 because he dared to ask why no brand had produced a fashionable and warm winter coat. In Montreal’s bitter cold winter, shapeless…
This message is for any business owner running an online store—don’t sleep on the endless possibilities of the digital era! You have so many tools available to portray your brand’s unique message, and the most persuasive of them all is video.Consumers are more inclined to buy products they can visualize and understand well. By showcasing product videos in your online store, you can boost conversion rates (meaning more customers will complete the purchase.)In this blog…