Successful businesses solve customer problems. If you sell stylish walking shoes, you solve the problem of needing to choose between comfort and aesthetics. If you offer a home cleaning service, you solve the problem of having a dirty home. There’s more than one way to solve these problems, of course. Your customers could carry a…
When promoting your brand, you can think of LinkedIn as the social network equivalent of a tradeshow and a LinkedIn ad campaign as analogous to your trade show sales strategy: efficient, focused, and customized based on an understanding of individual customer needs. Here’s how to integrate LinkedIn ads into your social media advertising strategy so…
If you run a small business and decide to pursue one project, you may not have the money, labor, and time for another. If that’s the case, you’re confronting the economic principle known as opportunity cost. The further you pursue an initiative, the more opportunity costs increase. In fact, each decision you make that locks…
You probably already think of LinkedIn as a powerful hiring platform. According to the company, over 75% of people who recently changed jobs used LinkedIn to inform their decision. LinkedIn’s utility for small business owners doesn’t stop at recruiting and hiring. It’s also a great place to connect with potential clients, promote your products and…
Imagine you’ve decided to make a new friend. Who would you target: the president of the United States or somebody who shares your interest in barefoot waterskiing, your love of miniature schnauzers, and your passionate opposition to vinyl flooring? Although the first candidate is powerful, and has the media watching their every move, the second…
Whether it’s finding information or booking medical appointments, the internet is an indispensable part of daily life for millions in Singapore. But with increasingly sophisticated cyber threats on the rise, it’s more important than ever to stay vigilant online.As a technology company, it’s our responsibility to protect our users. That’s why we’ve invested heavily in…
As a business owner, there are dozens of important metrics you need to both track and understand. From your net profit margin to sales revenue and retention, these critical metrics help you stay on track as you grow and scale your business. Not tracking the right metrics is a dangerous road to walk, as it…
How do you measure your online store’s success? Do you typically focus on things like sales and revenue? While these metrics are useful for tracking the short-term performance of content and campaigns, they don’t always paint a complete picture of your business’s future. Even looking at your current sales numbers can sometimes leave you with…
2. Propped-up video viewingMost days during lunch, I like to watch videos on my phone. That usually means I need to prop it up against my water bottle, or even worse, awkwardly hold it in one hand while I feed myself with the other. Not with the Fold! I knew I would love using the…