Like many other shoppers, I never want to miss out on a good deal. But whenever I impulsively buy something during a sale, I find myself questioning: Was that actually a good discount? What if there’s a better one out there? Do I even really want this?Buyer’s remorse is real and not an easy feeling…
Driving economic growthUsing technology to drive innovation and economic growth is core to our mission in Brazil. Today, we released our latest Economic Impact Report, which showed that in 2022 we helped generate more than 153 billion reais in economic activity for millions of Brazilian businesses, nonprofits, publishers, creators and developers, through Google Ads, Google…
As a director of developer relations for Android, my team helps pave the way for developers to build high-quality apps across all our devices. As screens have grown larger, we started by asking ourselves, “what are the most helpful ways an app can optimize for bigger screens?”With foldable smartphones like the now-available Pixel Fold and…
Once found only in sci-fi stories, artificial intelligence (AI) technology is now a part of our daily lives. We use it to write emails, check the weather, and even diagnose diseases. AI is especially impactful in ecommerce. In the past, businesses viewed advanced technologies like AI as “nice to have,” primarily using them to delight…
Today, customer relationships are often formed online through digital channels. So, one of the best ways to build trust and connection with customers is through your content strategy. Use your content strategy to publish useful content that demonstrates your brand’s unique point of view and expertise. This will help you connect with your customers and…
Nothing’s more frustrating for a customer shopping in your store than when they see that the product they want to buy is out of stock. The chances of customers seeing an out-of-stock message increased by 235% in 2022, rising from one in 200 to one in 59. In 2021, 7.4% of retail sales—valued at $82…
One of the first steps when starting a business is deciding on a structure. S corporations (S corps) are one of the more common structural choices for corporate businesses in the United States. An S corporation is a closely held corporation that elects to be taxed under Subchapter S of the US Internal Revenue Code’s…
After more than 12 years of building her company Babylist, founder Natalie Gordon says she never wants the baby registry and retailer to become a “legacy brand.” “Legacy is really defined here as like losing touch with who your audience is,” Natalie explains. “It’s really important for us to not become a stale legacy brand, ripe…
In a new episode of the Ecwid Ecommerce Show, we talk to Brent Spicer of Marsello. It is a loyalty, SMS, and email marketing platform for business owners. Brent shares his expertise on using loyalty programs to differentiate your store from competitors. His advice can help you make your customers become your number-one fans.Tune in to the podcast to learn how unlocking customer data can help you create a smart loyalty program that automates…