Insurance is a tricky topic, especially when it comes to starting a business. The products are complex, and it’s easy to feel intimidated by the jargon. On the other hand, insurance is an important way to protect your business, and if you ever end up relying on commercial insurance, it can be the difference between…
When entrepreneurs pitch their startups on the TV program Shark Tank, investors (the “sharks”) hear them out, then hammer them with tough questions. One they always ask is: What’s your burn rate? Burn rate is shorthand for how fast a business is using up its cash. The sharks ask because they know a company’s burn…
In 2022 alone, Shopify entrepreneurs in the United States generated over $490 billion in economic activity. Developing an entrepreneurial mindset can help you participate in a growing market, but there are several types of entrepreneurship to consider when starting your own company. Learn about the different types of entrepreneurship to hone your strengths and find…
You’ve worked hard to ensure all boxes are checked for a successful product launch: you have a beautifully designed website, saved enough to cover three months of operating costs, and hired a virtual assistant to handle simple tasks you don’t have time to take on. What could possibly be risky about this business? No matter…
Doing more with less in a brand new business might sound like the essence of what’s known as the lean startup methodology, but there’s more to it than that. In his seminal 2011 book, The Lean Startup, Eric Ries detailed a process that aims to get a startup’s products and services to market more quickly,…
Before the digital marketing age, launching a full-scale owned media strategy was expensive. If you wanted to publish and distribute your own content, you had to pay for materials, printing, and shipping costs. Some retailers even charged a fee to offset expenses. For example, the 1896 Sears, Roebuck & Company catalog cost recipients 25¢, which…
Video ads on YouTube are one of Google Ads’ most engaging advertising options. In Wyzowl’s State of Video Marketing 2023 report, 89% of participants said watching a video has convinced them to buy a product or service, and 91% said they want to see more online videos from brands. Here’s how to employ video ads…
There are two ways to grow your business online: organic and paid. Organic marketing includes organic social media, organic search (SEO), and organic word of mouth. This approach can be effective but slow. It can take months or years to build your social following and authority on search engines organically. On the other hand, paid…