The 8 Elements of Business Partnership Agreement

Two heads are better than one, as the saying goes. And in no context is this truer than in business. Going into business with one or more partners has lots of benefits: pooled resources, diversity of ideas, and shared liability, to name a few. However, it’s important that partners are on the same page about…

Guide to Customer Acquisition Cost by Industry

Spending money on marketing requires a delicate balance—you need to get income from new customers in order to justify your marketing expenses. For example, if your business spent $50 on Google ads to gain one new customer, and that customer spends $100 on your products, it was a worthwhile investment. If, on the other hand,…

How To Livestream on Facebook To Bolster Sales

In 2021, Arbonne International made roughly $800 million in revenue, and a lot of its business came via Facebook livestreaming. Company representatives appeared in Facebook Live videos and presented new company offerings to Arbonne Facebook groups. Arbonne’s year-on-year sales results continue to meet or exceed expectations, and many of those sales trace back to a…

How the 4 Ps of Marketing Can Help Grow Your Business

Communication is the cornerstone of digital marketing. Marketing communications need to appeal specifically to your target audience and convey the value of your product, and they often don’t have much time or space to do so. The four Ps—product, price, place, and promotion—outline a marketing mix that serves as a framework for designing effective messaging. …


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