You know that tingly, heart-pumping adrenaline sensation that signals you’re stressed? Well, you’re not alone. Many of us have dealt with more stress than usual over the last few years and are looking for a bit of calm. In fact, Google Search trends reveal that searches for “how to reduce stress” reached a 10-year high…
Sometimes popping a hot, buttery bag of popcorn is all you need to complete the perfect night in. But what if your favorite snack is hard on your stomach? For Jen Martin, finding alternative heirloom popcorn kernels was her saving grace. Not only were they easier to digest, but they tasted better too. Jen, her…
In the latest episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool that’s taking the web by storm.Get ready to stay ahead of the competition by making your products more visible than ever before. Kliken’s OpenWeb Ads use cutting-edge technology to help your business target potential clients and customers—and it’s incredibly easy to use! So tune in and discover how Kliken can…
Calling all savvy business owners out there: are you ready to make your life easier? Your favorite ecommerce platform has released a set of new tools that will make managing your online store feel easier and more straightforward than ever before.From better order management to seamless omnichannel selling—and the ability to manage your store on your phone like the cool kid you are—Ecwid is bringing…
What do New Coke, the Ford Edsel, and Netflix’s Qwikster have in common? They were all flops because they didn’t resonate with their target customers. Any company, large or small, can suffer the misfortune of launching a dud. But you can lower your chances of blowing it by embracing concept testing, a practice that can…
When creating an online dating profile, you probably don’t grab the last five photos from your camera roll and reveal whatever you’re currently binge-watching. The goal is to showcase your best self, so you choose flattering photos and carefully curate your favorite books and movies. While your profile may not capture the entirety of your…
Think of every ad you’ve seen today. Where were they? Depending on your day’s activities, you might have spotted advertising on billboards, broadcast television, social media channels, websites, physical newspapers, search results, or any number of media outlets. Now, consider the fact that each of those ads represents a transaction between a company (the advertiser)…
Say you’ve met someone you really like. How do you get to know them and build a rapport? You could ask their friends if they’re single, attend a few meetings of their Bruce Springsteen fan club, or double-tap on all of their Instagram posts. Or, you could walk right up and ask if they’d like…
Ecommerce success starts with a robust website for your brand. With myriad possibilities for website building—from professional web developers to DIY website builders—there’s an option for nearly any budget. Here’s an overview of the typical expenses associated with small-business websites. How much does it cost to build a website? Website development costs range from free…
For any important business decision, you need to weigh the pros and cons, risks, and potential return on investment. A business requirements document is the place to thoroughly describe a project in an organized format.Below are some guidelines for writing a comprehensive business requirements document (known as BRDs) that you can use to articulate the…