The eCommerce industry continues to grow rapidly. And while it’s an enormous market, it’s also very competitive, so you must ensure you approach your marketing with the right tactics. Good marketing makes more people aware of your brand and your products. It draws them to your website, social media pages, and any eCommerce platforms you…
Today we are launching four new experiences for culture lovers of all ages powered by AI, created by Google Arts & Culture Lab’s artist in residence. Our artist residency program has been running since 2014 and supports artists & creative coders experimenting with emerging technologies to solve a cultural challenge, or to connect audiences with…
For some time we and others in the industry have been working on a simpler and safer alternative to passwords. While passwords will be with us for some time to come, they are often frustrating to remember and put you at risk if they end up in the wrong hands.Last year — alongside FIDO Alliance,…
Name: Paul Long, PresidentBusiness: ANIÁNYear founded: 2014Based in: Victoria, CanadaSolutions: inventory management, order management Founded on the belief that clothing production shouldn’t negatively impact the world we live in, ANIÁN uses recycled natural fiber textiles from landfills to create timeless, lifelong clothing. Based in Canada, ANIÁN is on a mission to change the fast-consumption fashion industry, providing clothing that people…
Name: Michael Henderson, CEOBusiness: WOLFpakYear founded: 2019Based in: Costa Mesa, United StatesSolutions: Shopify Shipping, order management, fulfillment, inventory management WOLFpak is a functional backpack brand that empowers people to not only carry their gear, but also share their stories. WOLFpak CEO Michael Henderson was inspired to create the company during a challenging time in his life. In 2019, Michael was diagnosed…
Name: Simon Paquin, Director of Digital MarketingBusiness: PilgrimYear founded: 1983Based in: Montreal, CanadaSolutions: Order management, fulfillment, Shopify Shipping, returnsPilgrim got its start 40 years ago, with one woman who had a passion for jewelry. In 1983, designer Annemette Markvad turned her creativity into a collection of handmade jewelry that she sold at music festivals throughout Europe. Now a thriving worldwide…
Name: Jenni-Lyn Williams, Chief Snark OfficerBusiness: Snarky TeaYear founded: 2016Based in: Philadelphia, United StatesSolutions: Shopify Shipping, order management, fulfillment, inventory managementSnarky Tea was born in 2016 after working mom Jenni-Lyn Williams switched from coffee to tea as a way to cut down on caffeine. Williams found that the tea brands available in stores weren’t functional, and they also didn’t appeal to her…
An omnichannel approach to selling can help your brand reach more customers in more places. If you already run a Shopify store, layering on a marketplace like eBay can improve customer acquisition and drive sales. That’s because you’re showing up in search results where your target customer is already hanging out. If eBay is the…
At every point in the life cycle of a product, humans have a choice. Each choice can contribute to the massive effort to conserve resources, protect the environment, and slow down the impact of consumerism. Or, it can lead the product on a one-way trip to the island of plastic. Small businesses, seen as leaders…
The team works with artists from all over the world to design the different filters. “I start by putting together a content strategy for everything that we want to do for the whole year: What permanent backgrounds and what permanent effects do we want? What older content do we want to replace? What seasonal events…