7. Learn more about search trends and rising API starsAnd for the third year in a row, Google is partnering with Gold House on its annual A100 List , which is the definitive honor recognizing the 100 most impactful Asian and Pacific Islanders in culture over the past year. Our video celebrates these incredible honorees…
Brick-and-mortar business owners put a lot of thought into designing their stores. After all, a store is an extension of a brand. It showcases a business’s unique identity, displays and promotes products and services, and makes it easy—even fun—for customers to browse collections and make purchases. The same applies to your online store. Think of…
Your ecommerce business is one year old and sales are growing. You need money to expand, but you can’t afford the interest expense of a bank loan. So you decide to find an outside investor. Should it be an angel investor or a venture capital investor?While both types of investors provide funding to early stage…
When businesses invest in marketing, they expect that investment to pay off in sales. This is true whether they are investing in direct marketing such as Google Search Ads, or brand marketing like out of home ads or sponsored events. Ultimately, the goal is for the investment to turn into sales. Measuring the amount of…
When you start a sole proprietorship, you own the entire business. Or, in financial terms, you own all the equity. However, as you take on investors or business partners, or hire employees, you might offer them an ownership stake in the business. All of these partial owners, including you, can share the rewards from your…
Tax season can be a stressful time for both individuals and businesses. One of the critical forms you may encounter is the IRS 1099 form. Payments made to nonemployees don’t show up on a W2. Instead, the IRS requires payers to report payments (over $600) on a tax form known as a 1099. Ahead, you’ll…
The best way to keep your cash flowing and maintain financial stability is to effectively manage accounts receivable. A company’s accounts receivable (AR) are its outstanding invoices and money owed to its clients. Essentially, it’s a claim for payment held by a business for products or services provided on credit. Ahead, you’ll learn the importance…
Having a great customer experience can mean something different for everyone. For some, it’s being able to pay in their preferred method. For others, it’s about a website’s design and user experience. But make no mistake—customer experience can make or break a customer’s relationship with your business. That’s why customer experience improvement has seen a…
Understanding and analyzing data and key metrics for your online store can be challenging, especially when there are no industry standards or comparative data available. If your store’s conversion rate is 4%, is that good? How does it compare to other stores in the same industry? Should you invest in improving your conversion rate?…