Editor’s Note: Earlier today we announced some changes that will accelerate our progress in AI and help us develop more capable AI systems more safely and responsibly. Here is a recap of what Google and Alphabet CEO Sundar Pichai and DeepMind CEO Demis Hassabis shared with employees.We’ve been an AI-first company since 2016, because we…
Picture this scenario: You’re the owner of an online streetwear clothing store, and you’re on the lookout for ways to grow your business. The popular local football team—the Panthers—is well loved, so you want to capitalize on the team’s brand recognition and popularity. You decide to pursue a brand collaboration with the team, win it,…
Archimedes may have had his eureka moment while soaking in the bathtub, but creative new ideas don’t often appear out of thin air. Instead of waiting for the perfect idea to strike, you can work with a group using creative brainstorming techniques to find new ideas and innovative solutions to problems. Here’s how to cultivate…
Founder Erica Werber is a born-and-raised New Yorker. So when the pandemic hit and the city began to empty, she was inspired to capture the things she loved about New York. “I’m going to launch this brand as a love letter to New York City and remind people of all of the moments or experiences…
Over the past few years, we’ve seen people and businesses across the U.S. using technology to build resilience through tough times, and make their communities and economies stronger.We’re proud that so many of them turned to Google’s products and platforms to help — and even prouder of the results. Our 2022 Economic Impact Report, published…
FROZENBARENTS (aka Sandworm), a group attributed to Russian Armed Forces’ Main Directorate of the General Staff (GRU) Unit 74455, continues to focus heavily on the war in Ukraine with campaigns spanning intelligence collection, IO, and leaking hacked data through Telegram.As we described in the Fog of War report, FROZENBARENTS remains the most versatile GRU cyber…
Waze on Google built-in arrives to Volvo Cars and Polestar carsWaze is now available on all Volvo and Polestar 2 cars with Google built-in, directly through the car’s infotainment system. Now Volvo and Polestar drivers can access Waze’s real-time routing, navigation, alerts, settings, preferences and saved places. After a one-time setup, drivers will enjoy a…
Today we published our 10th Diversity Annual Report, which shares our progress this past year to build a Google that reflects and embraces the diversity of our global society. This year’s report shows we’ve reached two significant milestones in our work.We’ve achieved our racial equity commitment goal of increasing leadership representation of Black, Latino and…
The world’s plastic pollution problem is a large and complex challenge — more than 91% of plastic isn’t even recycled and is left sitting in landfills or littering our oceans and communities. Reducing plastic waste requires entire industries to come together and take more meaningful action.For us at Google, that means rethinking our approach to…
If you have an iPhone, MacBook, or iPad, you know Apple products aren’t the cheapest. But they’re reliable, high quality, and work seamlessly with each other. People who like Apple often love Apple, and they’re willing to line up for and pay a premium for the newest iPhone model. It would take a lot for…