Think of a brand you buy from time and time again. Maybe it’s your favorite cleaning product, clothing line, or pantry item. What comes to mind when you think of the brand? Can you picture the brand logo? Its colors? Its product packaging when the item arrives at your home? If the company in mind…
If you run a business and find bills and receipts piling up on your desk while invoices spill from the drawers, rest assured that there’s a solution: bookkeeping and accounting. Without these systems, your business will have trouble getting and staying organized, and you probably will find it difficult to know where you stand financially.…
If you’ve ever noticed a billboard, used a subway map, or appreciated an online infographic, you have a graphic designer to thank. A huge field with a wide variety of applications, graphic design is all about creating visual materials to communicate information to a specific audience. In the age of ecommerce, graphic design skills are…
In this episode of the Ecwid Ecommerce Show, podcast hosts Jesse Ness and Richard Otey dive into collaborating with other business owners. Collaborations are a great way to expand your audience without spending too much money—but you’ll need to invest some time in it, for sure.Tune in to find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant…
AI-powered tools are being used by everyone these days, generating all kinds of content, from drawing cats as Hogwarts students to writing poems. Some AI can even write code! It’s only natural that business owners might think that using AI will help them simplify their business processes.While AI can certainly be helpful, if you don’t know how to use the technology effectively, then all its features…
Think of TAG Heuer watches or designer handbags and you probably think: expensive. However, people pay because they view them as products with higher value than other watches or handbags. That value may be tangible, such as high resale value for a TAG Heuer watch or top-name handbag, or intangible, such as the prestige of…
Consider the last meal you ate out at a restaurant. Did you like it? How would you rate it on a scale of 1 to 10? It can be hard for business owners to know what to do with this kind of data. A 10 could either represent the tasting menu at Noma or a…
Imagine your partner goes downstairs and finds two inches of water covering your basement floor, panics, and yells, “Water!” Thinking they’ve suddenly been stricken with a terrible thirst, you rush downstairs with a full pitcher. Ankle deep in water, you realize you understood the subject of the request but misidentified your partner’s intent—delivering decidedly unhelpful…
The agile framework is a method for organizing and executing work that was initially created and tested in the software development field. Tired of rigid, top-down workflows and long project cycles that maximized the distance between the initial concept and delivery to the customer, the framework’s creators proposed an alternative. Agile software development teams would…
Anyone who’s had the thrill of catching a wild Pikachu on their street corner while playing Pokémon Go, the wildly popular mobile game, has experienced augmented reality. Augmented reality (AR) uses various digital elements to enhance the user’s real-world environment. It overlays computer-generated sensory input—sound, video, graphics, or GPS data—onto a real-world view, typically through…