Our world has been shaped by the inventions and ideas of entrepreneurs. The mass production of Henry Ford’s assembly lines made cars affordable for millions of people, transforming how we get around, as well as the national landscape. The hardware and software creations of Steve Jobs and Bill Gates revolutionized the ways humans connect and…
Eleven-year-old Zy is afraid of needles. If she could invent one thing, it would be a device to help people get shots more easily—and without fear. Fia, who’s 12, would invent a submarine that picks up trash in the ocean. And 12-year-old Mylo says that although climate change is a “snowball” that’s just getting bigger,…
There’s no denying it any longer: Your brand needs video. Videos are consumers’ preferred content format, with 91% reporting they want to see more of it from brands. Video platforms like YouTube, TikTok, and Instagram give creators and businesses the potential to achieve massive reach with organic and paid content. Also, the native search functions…
The business community has, in recent decades, extended its understanding of the role of business to include helping to solve social problems. Many companies now engage in corporate social responsibility activities like corporate volunteering initiatives, cash contributions to charitable organizations, and diversity, equity, and inclusion efforts. But what if working to solve a social issue…
An online retailer of golf accessories that sells shoes, gloves, and club bags is growing. The business now employs five full-time staffers and the owner is concerned about foul-ups with employee paychecks, withholding taxes, and covering worker benefits. The business needs to organize its payroll accounting, and quickly. Here’s how it can implement payroll accounting,…
When something is microscopic, it’s so small you can’t see it with the naked eye. The same, however, can’t be said of micro businesses. They’re all around us in plain sight in almost every city and town in the US, mainly because it doesn’t take much money or a lot of workers to get one…
Online consumers rely on reviews to make virtually every purchase: Amazon for a new coffee maker, Trip Advisor for an upcoming vacation to Costa Rica, Google to find a good handyman, Yelp for a fun tapas restaurant. In fact, nine out of 10 customers actively seek out reviews before they buy. Impartial opinions from previous…
Whether you’re a new entrepreneur trying to win over your first 10 customers or a seasoned veteran acquiring your 10,000th, customer acquisition never stops being relevant. But for many business owners, sales can be unpredictable, and gaining new customers can feel like a game of chance. If you want to grow your business consistently and…
Ramadan is the month when Muslims worldwide share the values of empathy, kindness and generosity. Whether you’re celebrating with family or just starting to learn about the holiday, Google can help you observe Ramadan with these four tools. 1. Celebrate Ramadan’s joy with colors and greetings Simply search for “Ramadan 2023” in your language, and…
When customers purchase a product or use a service, their ability to happily achieve their desired outcome (say, setting up an appliance) is a key step in their customer journey with a brand. Satisfied customers are the backbone of any thriving business and provide the foundation for future growth opportunities. As a small-business owner, your…