Homeboy Industries is in the business of changing lives. The non-profit operates a bakery, a café, and other businesses in Los Angeles, all to provide jobs and training to former gang members. The mission of the organization was never to make money. “It wasn’t about how much business they did, but it was to ……
6. The Call Assist feature suite uses Google AI to solve some common problems with the original “feature” of our smartphones, making and receiving calls. Clear Calling helps you easily hear the person on the other end of the line, using machine learning to filter out background noise from windy streets to noisy restaurants. Whilst…
Posting when your audience isn’t online, on any of the social media platforms, means a large percentage of them will never see your posts. To make things worse, Instagram’s algorithm is constantly changing. Plus, it pushes engagement-heavy posts to the top of the feed, leaving less popular posts unseen. If you’re not getting the engagement levels…
Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play. Paid ads on Snapchat are one of the most immediate ways to impact the reach of your snaps. But how do they work?…
It’s 8 p.m. and you open your Facebook feed for a quick scroll. Before you know it, it’s 11:30, and you’ve spent the past few hours engrossed in the platform’s never-ending montage of funny videos. We’ve all been there. Video and Facebook are a match made in heaven—one your ecommerce brand can capitalize on by…
If you’re building an online ecommerce business, chances are, you may one day need to import products into the United States. Importing goods into the United States, and subsequently working with US Customs, can often seem incredibly complex and even nerve wracking. US Customs requires businesses to declare the items they’re importing into the country…
Creating a TikTok strategy for a brand takes legwork. Aside from figuring out the best type of content to post, you’ll also need to find the best time to post on TikTok to maximize engagement. There is, luckily, science and data to what can seem like viral chaos. According to a study by Influencer Marketing…
“I want Shopify to be a company that sees the next century,” wrote CEO Tobi Lutke in 2015. Getting there, he recognized, relied on taking deliberate steps to ensure it was a future worth building for. That’s why, in 2019, in the midst of growing concern about climate change and its impact on the planet,…
Cash and personal checks are a convenient way to complete transactions locally and in person, but for conducting business on a larger scale, these payment methods aren’t always ideal. For example, they are a poor fit for transferring large sums or paying an international vendor. This is where EFT payments come in. What is an EFT…
Imposter syndrome. Self doubt. The urge to give up. You’ve likely experienced these feelings at some point. If you’re lucky, you’re surrounded by people who affirm your talents at work. But what if you’re a company of one? Natalie Gill started her fresh flower business from her apartment, relying on savings to bridge the gap…