Behind every scalable online business is a solid marketing plan. Planning helps you maximize your marketing spend by tracking all your marketing tactics, goals, and costs. Without one, even the best marketing ideas end up being like spaghetti thrown at a wall: nothing sticks. The hardest part of planning is knowing where to start, and…
Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape.…
Businesses are constantly looking for new ways to connect with their target audience, especially when we are talking about B2C companies. Social media campaigns, influencer marketing strategies, and strong brand identity are all ways eCommerce businesses try to get on their audience’s radar and stay there for good. Or at least until they persuade people…
Merchants today face more hurdles than ever. Consumers have more options to choose from and entrepreneurs are competing head-to-head with larger brands for their attention, dollars, and loyalty. With limited resources, time, and budget, how can smaller brands compete—let alone grow? You have to build for the long term, which is why, for the Winter…
The average Shopify merchant spends hours a week revising, editing, updating, and improving their store, its features, their offers, and discounts. That’s a lot of time that could be spent running the business. Today we’re announcing 7 improvements to Shopify’s Online Store that make it easier to create fast, high-converting, content-rich storefront experiences. Explore improvements…
Whether you’re operating a side hustle or a global direct-to-consumer enterprise, you need systems that adapt to the unique, and at times complex, needs of your business. Shopify comes with industry-leading workflows to help you sell your products online and in person. From product and order management, to checkout and post purchase campaigns, these workflows…