Have you heard of passkeys? They’re a simple, fast, and secure way for shoppers to sign in and authenticate their identity without using two-factor authentication codes or passwords. In this post, you’ll learn how this exciting technology works and how to enable passkey authentication on your Shopify site to speed up your checkout. Passkeys and…
Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. High-quality, compelling product descriptions can now be created in seconds, helping you save time, sell more, and get your products in front of even more shoppers. One of the most time-consuming activities for new merchants…
Smash + Tess is a mother-daughter owned online retailer of super-popular rompers for women and kids, as well as comfy loungewear for men. It’s the brand’s mission to bring comfort and style to all genders and sizes, and to produce its goods locally. Since 2017, the team at Smash + Tess has been working with Shopify to run their business. This has allowed…
Growing businesses require growing teams. As your business grows, you find yourselves with a team of people spread across vastly different departments, roles, and locations. How do you strike the perfect balance between your store’s privacy and productivity? And between control and accountability? That’s where Shopify’s staff permissions come in. Keep reading to learn how…
Efficiently investing in marketing is challenging and overwhelming. We get it. Increased ad costs, more competition, endless channel options, and tighter budgets have created the perfect storm for marketers. So what is the survival kit in this storm? It’s data. It’s no surprise then that companies that effectively use data to guide their marketing can…
It’s no secret that mobile commerce is growing quickly. It’s predicted that mobile devices will account for $621 billion by 2024, which is nearly half (42.9%) of all ecommerce sales. The needs of savvy mobile shoppers are growing too. More than half (54%) of shoppers will abandon their cart if a brand asks for too…
The Shopify admin is mission control for every merchant on the platform. From first sales to flash sales, finances to fulfillment, it’s the tool that millions of merchants rely on to monitor, manage, and grow their businesses every day. We take that responsibility seriously. Which is why we’re always working to make the Shopify admin…
For shoppers and merchants alike, a store’s search and discovery functionality can make or break the ecommerce experience. Great search makes shopping easy, surfaces the right products, and often leads to higher conversion. In addition, related and complementary products help a buyer discover more of what a store has to offer. That’s why we continue…
Conversational commerce is taking customer interaction to a whole new level. Customers want omnichannel service, “always on” availability, and hyper-personalization. There was a time in the not-so-distant past when this just wasn’t possible — online shopping was a jarring, impersonal, and tiresome experience. But, thanks to advancements in automation, artificial intelligence, and machine learning, brands…
As an established eCommerce business, you understand the importance of leveraging your online presence. You know all about social media marketing, email newsletters, and SEO. However, there is another essential resource that can help convert customers into strong brand advocates, get feedback, and generate new leads. This is the humble support forum, a tried and…