Everyday in my role at Google Research, I get a front row seat of the incredible progress our researchers are making in AI — but many of the most exciting developments aren’t happening in our labs. Some of the most cutting-edge and inspiring innovations are coming from entrepreneurs, who combine their fresh perspectives and diverse…
Just as would-be romantics must be prepared to accept love, small businesses must be prepared to accept payments. Fortunately for business owners, vendors known as payment processors will facilitate the process. Ahead, you’ll learn about the top seven payment processing options for small businesses, their pros and cons, and fees. What is payment processing for…
Every year, brands spend more on social media advertising to reach relevant audiences. With more than 63 million US Facebook users making a purchase through the platform in 2024, the opportunity is clear. But what if you don’t want to spend money on Facebook advertising—is it possible to increase awareness and make sales for free?…
Bill Bichand’s entrepreneurial story is not just about starting a business; it’s about reinvention and healing. Bill found his calling in a personal crisis—a severe back injury followed by surgery in 2016. This experience led him to discover cold water therapy to alleviate his pain, and sparked the idea for Renu Therapy, a multimillion-dollar wellness…
According to the Bureau of Labor Statistics, the average salary in the United States is just over $59,000. But with the cost of living slowly creeping upward, you might be wondering, “How can I make my first $100 on the side?” People are always looking for creative ways to make money. Rest assured, you’re not…
As a business owner, feeling apprehensive about shipping and delivery is expected. Even though you can pick, pack, and mail your product as soon as a sale comes in, you’re relying on a shipping carrier to deliver the package on time and in good condition. The courier you choose significantly shapes a customer’s experience and…
Classic art and architecture is synonymous with Greece. Renowned for its pursuit of perfection and harmonious proportions, it found its pinnacle in the Acropolis of Athens. More than 2,500 years ago this ancient citadel, perched atop a rocky hill, became a sanctuary for architectural and artistic masterpieces. The Parthenon, a temple dedicated to the goddess…
It’s impossible to make sales through your online store if nobody is visiting it. The problem: Entrepreneurs fall into the trap of thinking any website visitor is a good one. In reality, sending low-quality traffic—people with no interest in what you sell—dampens conversion rates. So, how do you attract customers to your online store—those who…
Commerce is moving faster than ever, and businesses need up-to-the-minute insight into their store performance to keep up with customer expectations, and make informed decisions in the moment. That’s why we’re revamping Shopify analytics to work smarter, faster, and more intuitively for you. It’s the same data you’ve had access to in Shopify—now available in…
Let’s talk about product data, and more specifically, product taxonomy, a critical part of selling products online, but something you may not have thought much about before. Product data takes many forms, from the names, descriptions, and images of your items, to classification data like the product’s category, options like size or color, and all…