The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? In this episode of Shopify Masters, Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some…
Do-it-yourself content has turned TikTok creators into overnight stars. A quick YouTube search uncovers craft tutorials for everything from embroidery to woodworking. And despite more competition, Pinterest is still growing. The DIY movement is having a moment (again). Studies show that working with your hands offers many mental health benefits. Crafting diversifies your brain activity,…
When you’re taking your first steps into the world of ecommerce, there’s a lot to learn. You might have great products, but do you know how to pack an order, help a frustrated customer, or create a marketing campaign? Etsy is appealing to makers because it comes with a built-in audience that is already looking…
In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about having an online store but a multilingual ecommerce website.That’s right! You don’t want to limit your potential by catering only to a single-language user base.This study shows that 40% of customers won’t buy from a website unavailable in their native language. Moreover, 65% prefer website content in their language.…
In 2009, the Polder family decided to become farmers. At the time, they were living on a half-acre property in Melrose, Florida, and had no prior farming experience. They made the small space work for them, raising rabbits, making jams, and selling them both locally. Today, the Polder family lives and works on a 115-acre…
In the age of digital transformation, the marketing scene got a facelift. Businesses now wield powerful tools to boost their reach sky-high. But hey, every online business is armed to the teeth with these tools too!For ecommerce businesses to thrive, they need to implement top-notch strategies that target customers precisely when they’re making crucial buying decisions. One powerful tactic for this is hyperlocal social media marketing.Here’s a closer look…
Coral reefs cover only 0.1% of the ocean’s surface — yet they host 25% of all known marine species. It is critical that we greatly scale-up our efforts to monitor, manage, protect and restore reefs around the world that are in crisis as a result of threats such as overfishing, disease, coastal construction or heatwaves.Emerging…
Houseplants have a chokehold on a generation of homeowners and apartment dwellers not quite ready for pets or kids. Legions of plant parents are investing their instinct to nurture in a hoard of foliage. It’s unsurprising: Raising plants has physical health benefits, mental health benefits, and a very low barrier to entry. Searches for “buy…
Case studies from real usersWe’ve been amazed by the range of uses that people are finding for NotebookLM. Because the product was developed in close partnership with authors, students and educators, we’ve seen many early adopters integrate it into research and writing workflows. Best-selling author Walter Isaacson has been working with NotebookLM to analyze Marie…
If you want a shed in your backyard, you can either buy a prebuilt shed, hire a contractor, or purchase plans and materials and build it yourself. When it comes to ecommerce, using an open source ecommerce platform is a bit like building your own shed. The platform, like the plans and materials for the…