It’s unanimous. Both consumers and businesses agree that marketing personalization plays an important role in the relationship between brands and their customers. In fact, 71% of consumers say they expect it. It’s no surprise that personalization has been cited as one of the top retention strategies used by brands. But what is personalized marketing? And…
Families are often navigating changing needs, whether it’s moving to a new neighborhood, changing jobs or schools or shopping for your child’s first device. Staying connected with loved ones reliably and securely is one thing you shouldn’t have to worry about. That’s why Google Fi Wireless is making it easier to stay connected with family-friendly…
It can be tempting to look at a website that’s underperforming and hope the problem resolves itself. However, that’s never going to be as effective as putting in the work to redesign your website — which is why we’re going to explore Commerce website redesign in detail. What is an eCommerce website redesign? In…
Google has been a leader in platform openness, enabling multiple app stores and alternative ways to distribute and access apps on Android devices. Phones powered by Android offer people and businesses more choice than any other mobile platform. It also provides more flexibility for developers to communicate with and support their users compared to other…
Shining a light on underreported topics. Helping citizens be better informed members of society and navigate day-to-day life. Creating spaces for discussion, debate and finding solutions together. These are just some of the reasons why independent, digital news outlets have been established and why they continue their work today.The goal of Project Oasis is to…
What we learnedWe learned that interest-based audience solutions with privacy-preserving signals showed promise compared to third party cookies. The experiment showed that when using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA — as a proxy for scale reached — decreased by 2-7% compared to…